About Us

Our mission - Our mission is simple - to help everyone on Earth move better, live better and be better.

Whether you’re an elite athlete or an individual who is simply looking for solutions to combat the impact of daily life, our suite of innovative products are here to help you unlock the best version of yourself. So you can always be at the top of your game, no matter what that game might be.

Transform with technology - Founded in 2011, our innovative products have been used by the world’s best athletes and consumers in over 60 countries throughout the globe.

We’ve built a brand that has helped define an entire category and is well-positioned to carry the space forward for many years to come. In 2021, we were recognised by Fast Company as one of the World’s Most Innovative Companies.

In 2022, Hyperice announced the appointment of Blue Fitness Ltd as its exclusive distributor in New Zealand, as the company further expands the global reach of its award-winning suite of products in the APAC region.

“Hyperice is a huge addition to our portfolio and we are excited to represent this world-leading performance brand,” said Ben Davies, Managing Director at Blue Fitness.

“Within the fitness industry, recovery is becoming an integral part of the club makeup, with demand from professional athletes and regular gym users alike. We’ll work together to launch into the commercial fitness space and facilitate direct-to-consumer purchases from our website.”

Read more on the full press release here.

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BLUE FITNESS